Zaxby’s Releases the MrBeast Box, a Collaboration Inspired by the Content Creator
Zaxby’s has unveiled a new box deal and year-long partnership with YouTube sensation MrBeast.
Starting Thursday, the MrBeast Box will be available at participating locations, featuring chicken fingers, fries, cheddar bites, Texas toast, Zaxby’s signature sauces, and a new Feastables milk chocolate bar—all personally selected by MrBeast.
MrBeast’s Involvement
Jimmy Donaldson, aka MrBeast, expressed excitement about the collaboration, noting his childhood love for Zaxby’s and the inclusion of his Feastables chocolate bar in the box. The box design incorporates Zaxby’s colors and MrBeast’s logo, reflecting their partnership.
Future Collaborations
Zaxby’s and MrBeast plan to continue working together, including video integrations and social media content. Zaxby’s Chief Marketing and Strategy Officer, Patrick Schwing, highlighted the shared values of quality and small-town roots that make this partnership a natural fit.
What’s Inside the MrBeast Box?
- 4 Chicken Fingerz: Hand-breaded premium tenderloins marinated for 12 hours.
- Crinkle Fries: Golden, crispy fries with seasoning embedded in the crinkles.
- Cheddar Bites: Bite-sized, batter-dipped White Cheddar cheese bites, fried to perfection.
- Two Slices of Texas Toast: Served with a buttery garlic spread.
- Two Signature Sauces: Zax Sauce and Ranch.
- Milk Chocolate Bar: Featuring a new formula with simple, high-quality ingredients.
Availability and Pricing
The MrBeast Box meal is available at participating Zaxby’s locations, with options to order in-store, online, or via the app. The box is priced starting at $12.99 for a limited time.
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Bobby